More Business Without More Traffic
Conversion Rate Optimisation (CRO) is the process of increasing the number of engagements on your website by enriching the user experience and making it very easy for them to convert from a visitor to a customer. The focus of your website should not be to maximise the number of people visiting it - you can throw lots of money into internet advertising but if you cant turn them into paying customers then you are wasting your cash.
CRO is all about :
- Increasing sales
- Increasing your email subscribers list
- Boosting your site performance
- Creating a reputation amongst your peers
The MedCom system utilises a self learning algorithm that analyses user behaviours and modifies your website content accordingly, so for example, if someone searches for 'hip surgery' in your search box, and later visits the 'treatments offered' page, the hip surgery treatments will appear at the top of the list in bold, and the special offer banner at the side will also change to display promotions for hip surgery.
In addition to the self learning algorithm, the system is constantly being reviewed, analysed and developed to maximise conversions. This is done by doing large scale data analysis of website visitors to across all MedCom sites, and generating recommendations for content and template updates based on user interactions with the sites.